Creating space that goes beyond the limited space of a brochure. Brochures are
more than just a piece of paper it is a great intro to the company. We design to
motivate and capture a target audience and have them want to learn more
about our product and service.
Creating a user friendly trifold brochure that will guide new pet owners
through the adoption process and taking care of the Boston Terrier breed. The
brochure will provide new adoption information about the breed as how to
feed, foster and adopt options and what the organization stands for. Important
information like the Mission statement will also be included in the packets.
Who Are the Users
First time Pet owners are our Customers.
I researched by visiting collecting my competitors brochures designing a more
Then analyzed the shapes and elements of the brochure. I broke down these
elements into a minimal black and white space.
I did the same with my brochure to create a strong balance of negative and
positive space that was interesting and useful for the customer. I made sure
the brochure sections worked together and individually with a great
Progressing from a minimal design; I added color then styled the fonts.
Proofreading the html content.
Finally I added emphasis and color value to the overall composition. The
challenging part about this project was creating a dominant page in the tri-fold
For the Future
The next step is to expand the range of creativity with bold colors, typography,
and UX/UI design. UX/UI is important for usability and value to creative