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© 2022, Ray Meza


Boston Terrier Rescue of East Tennessee



Creating space that goes beyond the limited space of a brochure. Brochures are

more than just a piece of paper it is a great intro to the company. We design to

motivate and capture a target audience and have them want to learn more

about our product and service.




Creating a user friendly trifold brochure that will guide new pet owners

through the adoption process and taking care of the Boston Terrier breed. The

brochure will provide new adoption information about the breed as how to

feed, foster and adopt options and what the organization stands for. Important

information like the Mission statement will also be included in the packets.


Who Are the Users


First time Pet owners are our Customers.




I researched by visiting collecting my competitors brochures designing a more

intriguing brochure.


Then analyzed the shapes and elements of the brochure. I broke down these

elements into a minimal black and white space.


I did the same with my brochure to create a strong balance of negative and

positive space that was interesting and useful for the customer. I made sure

the brochure sections worked together and individually with a great

visual balance.


Progressing from a minimal design; I added color then styled the fonts.

Proofreading the html content.


Finally I added emphasis and color value to the overall composition. The

challenging part about this project was creating a dominant page in the tri-fold



For the Future


The next step is to expand the range of creativity with bold colors, typography,

and UX/UI design. UX/UI is important for usability and value to creative




Designing a custom brochure

  • Date

    June 25, 2021

  • Skills

    Ai Illustrator, In-Design, Photoshop

  • Client

    Boston Terrier Rescue of East Tennessee

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