Creating space that goes beyond the limited space of a brochure. Brochures are more than just a piece of paper but a great intro to the company. We design to motivate and capture a target
audience and have them want to learn more about our product and service.
My idea was to create a garden brochure with a plant theme that competed with competitors
and made it easy for customers to understand and use to navigate throughout the garden.
Who Are the Users
The users are customers that want to explore botanical gardens.
I researched by visiting botanical gardens and collected my competitors brochures.
Then analyzed the shapes and elements of the brochure. I broke down these elements into a minimal black and white space.
I did the same with my brochure to create a strong balance of negative and positive space that was interesting and useful for the customer. I made sure the brochure sections worked together and individually with a great visual balance.
Progressing from a minimal design; I added color then texture.
Finally I added emphasis and color value to the overall composition. The challenging part about this project was creating a dominant page in the tri-fold brochure.
For the Future
The next step is to expand the range of creativity with bold colors, typography, and UX/UI
design. UX/UI is important for usability and value to creative design.