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Restaurant Brochure


TOP CHINA

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Restaurant Brochure

Creating space that goes beyond the limited space of a brochure. Brochures are more than just a piece of paper it is a great intro to the company. We design to motivate and capture a target

audience and have them want to learn more about our product and service.

 

Objective

 

My idea was to recreate a Top China a Chinese restaurant brochure located in Central Florida.

 

Who Are the Users

 

The users are customers that want to explore the menu of this restaurant.

 

Process

 

I researched by visiting collecting my competitors brochures designing a more intriguing brochure.

 

Then analyzed the shapes and elements of the brochure. I broke down these elements into a minimal black and white space.

 

I did the same with my brochure to create a strong balance of negative and positive space that was interesting and useful for the customer. I made sure the brochure sections worked together

and individually with a great visual balance.

 

Progressing from a minimal design; I added color then texture.

 

Finally I added emphasis and color value to the overall composition. The challenging part about this project was creating a dominant page in the tri-fold brochure.

 

For the Future

 

The next step is to expand the range of creativity with bold colors, typography, and UX/UI design. UX/UI is important for usability and value to creative design.

 

Task

Designing a custom brochure

  • Date

    May 9, 2021

  • Skills

    Photoshop

  • Client

    Top China

  • PROJECT DIFFICULTY:

    5

  • HOURS TO COMPLETE:

    2

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