Visual Identity System
BRANDING
Visual Identity System
Visual Identification System:
Logo Meaning
The logo is a Pelican symbolizes Purity and the history behind this design was
inspired by the Sanctuary for pelicans in the local city of New Port Richey,
Florida. When I first ported from Upstate I felt a closure when seeing these
peaceful and enormous birds. It brought back memories when I was a child.
Seeing the pelicans by the hundreds untouched by civilization. This illustration
for the logo set the theme for my my branding. Elegant and Hypnotic.
Rules for Placement
The logo should be placed on the top left of the letter heads or at least 80%
seen for marketing advertisements.
Logo in the centered of Business Cards.
White Background use Dark Green Logo.
Darker Background use Lime Green Logo
Color Theory
The colors are Lime Green, Dark Green, and Lemon Yellow.
With these colors I am able to create an illusion. By mixing the proportions.
When mixing a small amount of Lemon Yellow inside Dark green. It creates a
high contrast and darker colors. When Mixing the Lemon Yellow inside Lime
green the colors become lighter and softer.
Pattern Use
The Patterns I are abstract. Showing motion and a mix of organic and
geometrical shapes. I use these shapes to create a texture and repeat the
pattern to create landscapes or scenery.
Font Choice
Domaine Bold for headers and Lato Medium for paragraphs.
Objective
As the founder of CRJ Designs Ray Meza is offering high quality and great
service in branding and marketing design; from ideation all the way to
development. My work includes Book Covers, Motion Design, Poster
Animation, Lyric Videos. Social Media Post.
About the Author
Ray Meza’s mission as a Graphic Designer is to improve the way people
interact with Designs. A centric human approach is necessary Graphic Design
work; With a bachelor’s degree in graphic communication and a minor study
in behavior psychology; Ray Meza uses this approach to create meaningful
designs. Meaningful designs are about researching the history and culture that
the design would bring and make unique.
For the Future
The next step is to expand the range of creativity with bold colors, typography,
and UX/UI design. UX/UI is important for usability and value to creative
design.
Task
Our main goal is to connect with creative Individuals and offer creative services.
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Date
July 29, 2021
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Skills
Illustrator, Adobe Photoshop
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Client
Crj Designs
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