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The project was to generate ideas for a nonprofit organization .

 

Objective

 

I choose two topics one of global warming and the other about alcohol abuse. Then I applied my ideas to make a successful advertising campaign.

 

Who Are the Users

 

The users are people that want to support campaigns that can make a difference in the way we live.

 

Process

 

The challenges I faced were finding a position where I can place the text and finding the right font for this serious matter. I overcame this problem by using a negative space that made the text

pop out and it gave a strong bold and clean look overall.

 

Progressing from a minimal design; I added color then texture. 

 

Finally I added emphasis and color value to the overall composition. 

 

For the Future

 

The next step is to expand the range of creativity with bold colors, typography, and UX/UI design. UX/UI is important for usability and value to creative design.

Task

Our main goal was to create an balanced text and visual advertisement.

  • Date

    October 24, 2018

  • Skills

    Photoshop

  • Project Difficulty:

    5/10

  • Hours to complete:

    5

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