The project was to generate ideas for a nonprofit organization .
I choose two topics one of global warming and the other about alcohol abuse. Then I applied my ideas to make a successful advertising campaign.
Who Are the Users
The users are people that want to support campaigns that can make a difference in the way we live.
The challenges I faced were finding a position where I can place the text and finding the right font for this serious matter. I overcame this problem by using a negative space that made the text
pop out and it gave a strong bold and clean look overall.
Progressing from a minimal design; I added color then texture.
Finally I added emphasis and color value to the overall composition.
For the Future
The next step is to expand the range of creativity with bold colors, typography, and UX/UI design. UX/UI is important for usability and value to creative design.
Our main goal was to create an balanced text and visual advertisement.
October 24, 2018