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© 2022, Ray Meza

McKinsey & Company


WEB AND MAGAZINE

Illustration

McKinsey & Company

Overview:

McKinsey & Company help organizations across the private, public, and social sectors create the Change that Matters most to them.From the C-suite to the front line, we partner with our clients to transform their organizations, embed technology into everything they do, and build enduring capabilities.

Target Audience:

The target audience are working class median to higher incomes that are tired of old and out of date washers. They want something that can do all in one with a slightly higher price range and easy to use interface. They have kids and want to save time and money for their cleaning needs. Research defines middle-income Americans as those whose annual household income is two-thirds to double the national median (adjusted for local cost of living and household size). … For high earners, a three-person family needed an income between $106,827 and $373,894 to be considered upper-middle class. Main hobbies are fishing, hiking, long camping vacations , dining out and soccer.

Theme:

The theme will be Gentle, Clean, and Green. 

Design proposal:

I will be proposing a new interface option for the company’s new magazine of clothes washers/dryer that will be on the market 2021. It is designed with wifi connection and will save users time and money with an eco friendly button and a gentle design. To move forward with this campaign I will be designing the website, and magazine page. The brand culture is clean blue shades and a minimal style with white overall format. The pictures and fonts target an older demographic with higher income.  

The website design will focus on the interface of the machine and the website will be a picture of the washer and the overall features that it holds where to buy and a presentation of the model including the price and description. The magazine will be a nice luxury font that is the format of the company with blue and white brand colors with clean and presentable design.

Competitive research:

These are some examples I want to compete against.

https://www.red-dot.org/project/mckinsey-company-40709

Magazine will be in branding guidelines of the company.

Task

Our main goal was to create magazine entry

  • Date

    March 26, 2017

  • Skills

    InDesign, Illustrator

  • Client

    McKinsey & Company

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