I will be designing a newsletter that shows that kids are more than able to be
good influences with easy campaigns that can help them in school and in life.
The organization gives volunteer hours, scholarships and rewards for
The project is creating a newsletter that will have young people interested in
social impact campaigns. I am promoting a few articles that are displayed on
their website and I will be organizing the content to cater to the young
Who Are the Users
The project is creating a newsletter that will have young people ages 13-23
interested in social impact campaigns. I am promoting a few articles that are
displayed on their website and I will be organizing the content to cater to the
gen z audiences.
The first step in the process was to assessing the competition. Scholarship
websites and non-profit organizations that promote anti bullying and
empowering young people in their communities.
Then I researched the brand guidelines for the format, patterns and fonts and
colors for the newsletter, and designed a competitive newsletter.
Finally I created the content for newsletter using the Dosomething.org articles
for this week(s) relevant topic.
Fonts and Colors
The fonts use are Source Sans Pro for all headings and body. Then font,
Covered By Your Grace as the “voice” of DoSomething.org.
The Main colors of the brand are cmyk:
c=86%,m= 27%,y= 0%,k= 2%
c=21%,m= 57%, y=0%, k=61%
c=0%, m=17%,y= 91%,k= 1%
For the Future
The next step is to expand the range of creativity with bold
colors, typography, and UX/UI design. UX/UI is important
for usability and value to creative design.
Creating a Newsletter