Capturing the Christmas Theme for Software mockup

Capturing the Christmas Theme for Software mockup

Client

Oracle is an American multinational computer technology corporation headquartered in Austin, Texas. The

company was formerly headquartered in Redwood Shores, California, until December 2020

Problem

Oracle needs to advertise their new software uses Ai to brand businesses.

Task

Oracle needs a software package design and infographic for their new software this winter

Thinking Progress

My first thought when created the package design and infographic was to study the previous theme format and

brand guidelines that oracle uses.

Secondly, I wanted to understand the target audience

• Millennials / Gen Z
• Middle Class
• Males Dominate
• Hispanic Demographic

Lastly, I used the theme to create a user friendly design that will attract the target audience and infographic on

how the software will work for the target audience.

Concept

The Package Design was inspired by Christmas theme and branding guidelines of Oracle. This included repetition of patterns and a illustration for the cover art.

The logo was on the side of the package design and the top middle of the CD. This was done to keep professional marketing and add a black background as said in brand guidelines.

The font choice remained the same as the original; Represents clarity and modern of the brand.

Color Theory

The Blue- cold and vast landscape.

The Yellow – warmth Christmas magic.

The Red – invisible red thread of fate that moves out into the world and connects and intertwines with those of other people.

Conclusion

To conclude the client Oracle wanted a theme for the holidays to market their new software. I create a software package and infographic with playful and clean illustrations. Oracle was a big hit this season growing their target market.