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© 2022, Ray Meza

Visual Identity System



Visual Identity System

Visual Identification Systems are used to protect and preserve the style of a company’s logo when advertising. Our client Infinity Renewable Energy needed a convenient manual that will teach

graphic designers the correct steps when their logos need to be presented in all operations of the fortune 500 company.




We need to find the right VIS for the IRE fortune 500 company. We needed to design a beautiful manual for this company and have it produce the best results. 


Who Are the Users


The users are the graphic designers in the advertising department for IRE. They use a convenient manual to carry out promotions for the company.




The process starts by researching the companies that use the VIS. We analyze the content, basic format, design elements, position of the information, and visual designs.


We then gather the visuals and information and draft different versions of the manual. 


We test the readability with different sizes and fonts. Also the usability by giving out surveys of how well designers retain the information and move throughout the manual easily.


Finally, we look at the feedback and revise it until we have a final draft.


For the Future


The next step is to expand the range of creativity with bold colors, typography, and UX/UI design. UX/UI is important for usability and value to creative design.



Creating a visual identity system

  • Date

    July 30, 2020

  • Skills

    Illustrator, Photoshop

  • Client

    Infinity Renewable Energy

  • Project Difficulty:


  • Hours to Complete:


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