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© 2022, Ray Meza

The Coca-Cola of Peru has a New Minimalistic Look

I based my design on Machu Picchu and it influence my friends in trying Inca Kola. The cultural experience of traveling to Machu Picchu and seeing it on a soda can bridge the gap in trying the drink in the US.

Personal Projects

The Coca-Cola of Peru has a New Minimalistic Look


The Coca-Cola Company; owns the trademark Inca kola and globally distributes the soft drink. Originally Inca Kola was created by Joseph R. Lindley. A British immigrant that invented the flavor in Lima, Peru, around the 1930s. The soft drink Inca Kola has become a national pride and symbol since then.


The Coca-Cola Company wants to expand the target audience for Inca kola in the US. Currently it has only 32 states that carry the Inca Kola.


I will Rebrand the Inca Kola can design and create a Visual Identification System for it.

Thinking Progress

My first thought when Rebranding the Inca Kola Design was to conserve the concept of the original design. Much of the original design focused on the Agriculture, Architecture, and Religion of Inca Culture. I wanted my can design and logo to follow the same template with a minimalistic style.

Secondly, I wanted to understand the target audience

  • Teens to Middle Age Adults
  • Middle Class
  • Males Dominate
  • Hispanic Demographic

Third, I researched flavors that would make a new audience excited to try Inca Kola.

A variety package was born. Featuring the most popular flavors in Peru:

Golden Kola – Lemon

Chicha Morada – Purple Prunella

Kola Inglesa – Cherry

Lastly, I sketched and illustrated my concepts. Created a mock-up and created rules and regulations for the VIS.


The Beverage Design was inspired by the Sun God Tumi and the mountains of Machu Picchu. Throughout Inca Civilization Tumi was a major figure that used zig zag patterns to represent the fire of the sun. Besides the Zig Zag Pattern, I used another common symbol that was used in the fascinating agriculture of the Incas, ” The Bulls Footprint“. The Bull Foot print was important and is recorded as a circle and a dot in the center. (Historically found in clothing, quilts, tools ect..)

The logo was created to show the brilliant architecture of the Incas. A graphite stone that masons carved and used to construct many buildings. The buildings had jagged edges and were slanted. This was done so that each stone would be able to withstand the harshest environments.

The font choice remained the same as the original; To represent the diversity and creativity of the brand.

The bottle caps created a playful mood and distinguished the flavors.

Color Theory

The Yellow- Gold color is important to the history of Peru.

The Green – The Mountains and land of Peru and Machu Picchu.

The Red and White- The flag of Peru represents the blood shed for independence, purity and peace.


To Conclude the client Coca-Cola hired me to deliver the a Inca Kola rebrand and a identification system for distribution. I created the concepts and color theory based on the history of the Incas of Peru. The colors are much in line with the national colors of Peru and the original font of Inca Kola. The minimalistic design was a success expanding into 3 new states with an uproar on new Inca Kola drinkers.

  • Date

    April 29, 2022

  • Skills

    Illustrator, Photoshop, InDesign

  • Client

    The Coca-Cola Company

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